Without a doubt, 2020 has been a harrowing year for restaurants and other foodservice operators. How did they respond? Incredibly, by giving back.
You know what moms would like for Mother’s Day? A break from cooking. Many operators scored a welcome success with Easter-themed to-go meals over the recent holiday weekend. With shelter-in-place orders continuing, it’s a smart idea to begin planning how you can make Mother’s Day delicious for moms in your area, while bringing in some additional revenue.
The other day, I overheard some of my coworkers discussing the treats they will be leaving out for Santa’s reindeer. I thought I better find out more, so I dug a little deeper. Later that day, I was looking through the marketing closet and found a gilded box, stuff full of letters from the North Pole. These were thank-you letters penned by real elves on behalf of each reindeer!