Like so many full-service restaurants, Jethro’s BBQ, an emerging chain of barbecue restaurants in Des Moines, Iowa, was forced to go to a 100% takeout-and-delivery model by the pandemic. Even though takeout has long been a part of Jethro's business model, they had some challenges.
Competition has always been stiff in the restaurant business. But it’s especially tough on the Jersey Shore near Stone Harbor, New Jersey. There, dozens of operators have only 15 weeks to make the bulk of their annual profits before their summer season ends.
On campus, Gen Z students mindful issues like climate change and animal welfare appreciate their environmental benefits and sustainability of plant-based, relative to other food choices. So it’s no surprise many students are actively looking for plant-based dishes in their dining halls.
For many restaurants, the order to close down during the coronavirus pandemic was crippling—but not for all. At a time when your car felt like the safest place you could be, drive-thru held a considerable advantage over their dine-in-only competition.